Apple’s announcement last week that they plan to start offering subscriptions through their apps store caused quite the stir among publishers and content creators. On the one hand, Apple offering to promote subscriptions through its apps store represents a huge opportunity for newspapers and magazines to monetize access to their content – something they have [...]
16 Feb
It’s indeed out in the open. Speaking at the World Mobile Congress 2011, Eric Schmidt, Google‘s Chairman and Chief Executive, mentioned Microsoft as Google’s top competitor. In his words, “No question, our strongest competitor is Microsoft. They have a strong advertising model. They have the cash, the scale, the brand, and the reach to do good [...]
14 Feb
It’s a brand new day. Fantastic weather here in Barcelona and a convergence of thousands of people looking forward to witnessing the future of the mobile world. As the GSMA Mobile World Congress begins today be prepared to see the transformation of the mobile world as technology evolves, perceptions shift, and lives are improved. Almost [...]
24 Feb
I must admit, I was a bit surprised by this number – 2.7. This is the number of hours per day people in the U.S. are spending on the mobile internet according to a recent study from Ruder Finn, a leading PR agency. I will freely admit I am a slight blackberry addict, but I [...]
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21 Feb