Every web initiative requires constant improvement. But it’s impossible to improve something unless you can measure it. This post outlines an approach to using metrics effectively to improve web initiatives. The Challenge There are dozens (or hundreds) of potential web metrics you can track. Web metrics programs, like Google Analytics or Ominture, provide page after [...]
07 Mar
Twitter continues to grow quickly around the world. But should organizations and individuals in Qatar also use Twitter, and if so, how? What is Twitter? Twitter is a free online service that lets you post short messages (under 140 characters) about anything you like. Those messages are then displayed on your personal Twitter web page and also sent by [...]
01 Mar
Writing for the web is different than writing for any other form of publication. A number of factors present unique challenges online: Most users (80%) scan the page rather than reading word for word Users bring assumptions about format and information architecture which dictate where they seek information Reading from computer monitors is slower and [...]
21 Feb
Search engines play an increasingly important role in directing users to web sites. “Search Engine Optimization” (SEO) refers to steps in web site design to improve indexing and ranking by search engines. This post describes the quickest and easiest ways to ensure optimal search engine results. Google and other search engines keep their algorithms secret. [...]
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14 Mar