Most organizations that have a web site occasionally (or often) hire web consulting firms. This post outlines the best approach to issuing a Request for Proposal (RFP) – a common step in hiring a vendor. RFPs, if written well, are useful in identifying vendors with appropriate skills and are (somewhat) useful in guaranteeing reasonable price [...]
04 Apr
E-mail newsletters play an important communications and coordination function for organizations. They can also be complex to design, launch and manage. This post outlines some guidelines and best practices for e-mail newsletters. Ten Steps to Launch an E-mail Newsletter Goals Topic Staffing / Resources Content Format Technology Registrations Quality Control Marketing Management Each step is [...]
28 Mar
It is only fair that all web sites should be accessible to people with disabilities, and to the assistive devices they use to navigate the web. This post outlines key principles and resources relating to accessibility. High Rates of Disabilities The issue of accessibility is quite a significant one. In the US and Europe for [...]
21 Mar
Social media sites represent the fastest growing segment of the web. How does an organization best develop a strategy for effective use of social media? In this post we’ll outline key components of an effective social media strategy. What is Social Media? “Social media” refers to web sites in which users can communicate with other [...]
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18 Apr