Author: Brian Verhoeven

10 Nov

User Experience Documentation: Site Maps, Task Flows, and Wireframes

by Brian Verhoeven

We here at Digital Qatar have recently been talking a lot about organizational goals, identifying and understanding your audiences – other elements that will impact your web site strategy. Now, I want to switch gears and focus a little on the documentation that will help you communicate your strategy to business stakeholders and technical developers. [...]

15 Feb

Audience Segmentation & Interviewing

by Brian Verhoeven

As mentioned in a previous post,  putting users at the center of your design process can help you ensure an optimal user experience. There is growing interest and adoption of a  user-centered design approach opposed to a systems-based approach. In this post, I will explore how segmenting your audiences and interviewing them, will help you [...]

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