Is Social Media a Fad? No!
The number of people that believe social media is a fad is definitely dwindling, but for those of us that work in marketing and communications, it is sometimes still a challenge to convince management that one of the best ways to reach people is through social media. It’s no longer about ad campaigns and news placements – it’s about followers, engagement, re-tweets and comments. If you need help though, show them this video. It’s produced by Socialnomics author Erik Qualman and includes such fun tidbits as:
- If Facebook were a country, it would be the third largest
- Facebook has topped Google in traffic
- 1 in 8 married couples in the US found each other online
- 80% of companies use social media to recruit
Let me know what you think!
[...] This post was mentioned on Twitter by Brian Wesolowski. Brian Wesolowski said: Is Social Media a Fad? No! http://bit.ly/cvTMnx [...]
Each of the social networking sites have the advantages and disadvantages, one should take advantage of it, and should not misuse it.