Every web initiative requires constant improvement. But it’s impossible to improve something unless you can measure it. This post outlines an approach to using metrics effectively to improve web initiatives. The Challenge There are dozens (or hundreds) of potential web metrics you can track. Web metrics programs, like Google Analytics or Ominture, provide page after [...]
10 Mar
We might not all understand sitemaps, search engine optimization or accessibility functions, but all of us are experts on website design – or so we think. Without question, web design is the first piece of a website that is critiqued by both professional web designers and amateurs alike. As someone that falls into the second [...]
07 Mar
Twitter continues to grow quickly around the world. But should organizations and individuals in Qatar also use Twitter, and if so, how? What is Twitter? Twitter is a free online service that lets you post short messages (under 140 characters) about anything you like. Those messages are then displayed on your personal Twitter web page and also sent by [...]
03 Mar
Yes, that’s right. Television news has been put on warning. The internet is right behind you, and soon will likely be people’s preferred choice for news. In a new research study by the Pew Research Center, the internet ranked as the third most popular source for news in America, behind the local network news and [...]
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14 Mar